For so many years, across the board, brick-and-mortar checkout process used to be pretty standard. Retailers or merchants used to conveniently handle cash transactions, process credit card payments, or accept checks at a cash register. But, with much advancement in tech, the retail industry is also getting revamped. And business must need to adopt the change in technology for better profit margins and winning customers trust and loyalty.
However, with the continuous tech evolution in the retail sector, the checkout experience is in the morphing process. And as e-commerce is immensely staking its claim in retail, the physical stores have to give customers a better and easy checkout process and online shopping experience offers to compete with the e-commerce greatly.
Without a further, let’s take a look at ways through which you can make the checkout process a little quicker to capture a lot more sales.
Adapt various forms of payment & checkout preferences
Arguably, the biggest step you can take to speed up the checkout process is to accommodate your business with different payment methods and variety of checkout options. Today, buyers are able to pay with more than just cash or card, so it’s your duty to facilitate them with ease and convenience.
To empower your customers with reliable technology that vanish the hassle of spending hours at checkout especially on big occasions like EID, Ramadan, and others.
Here is the list of some unique or new payment methods that aren’t very common, but they can surely be beneficial for your business:
- Mobile Pay
- Buy online, pick up in store (BOPIS)
- Wireless payment terminals
- Contactless readers
One way to go green is to offer consumers digitalize receipts, but they’re also helpful in streamlining the checkout process. If you offer to digitalize receipts, you will have happy customers, as they don’t have to wait for the receipt to print out. And your associates will not need to rush to refill the receipt printer while customers are waiting—this situation can be really aggravating for customers who are waiting in line.
However, besides helping you quicken the checkout process, email receipts can also help your staff to entertain customers at best. Your retail staff can continue to keep customers engaged where they can present excellent upsell and embrace cross-promotional opportunities. As per Forbes report, 70% of people search for coupons or discounts that are promoted through email. Thus, you can also attach promotional activities within the email receipt. This is how you will also reduce your carbon footprint in the process.
Train Your Staff Adequately
Many times, even having the most advanced hardware and software can’t your business that big and it continues to suffer from a lengthy checkout process. Tho, it’s crucial to remember who is operating the software smartly and to make them a part of checkout optimization. This is the reason; the retailers should train whole staff to keep this process painless and fast for the buyers.
Retail sales associates are surely needed to learn how to expedite the checkout process without making customers feel rushed. And when it comes to adopting new technology, such as mobile payment terminals, thus, the staff should be thoroughly trained on how to use the POS software and hardware.
The staff shouldn’t be only trained to use hardware and software perfectly, but should also explain them the goals of making the checkout process more efficient and how they can play a vital role in achieving that objective.
Should Know When to Consider Your Internet Connection
Most of the businesses are now reliably using cloud-based POS solutions to manage Sometimes a speedy checkout is as simple as having the fast internet connection. And especially, when you want to operate an impactful business on the cloud, a fast and reliable internet connection is an absolutely essential thing you need to have for the swift checkout process.
If your POS software usually gets stuck while loading during the checkout operations, then it’s a big sign that you should upgrade your internet connection. When looking for a better internet connection, search for a fiber optic available in your area, it is widely known to be reliable and faster than a typical broadband connection.
However, if there are certain areas of your store that have a weaker connection then go for a network extender, it can help you greatly.
Time to Upgrade Your POS System
Same like upgrading your internet connection can enhance the checkout process, so does the upgrade to your POS technology can do wonders to your business and checkout operations. If your POS solution isn’t helping you to manage checkout counter operations, then you must take action for betterment.
There are tons of intelligently designed POS Systems are out there in the market, therefore pick the best that entirely meet your business needs. The best POS is the one that is intuitive and easy to learn for in-store associates. A complex POS that’s difficult to use has the potential to frustrate both your employees and your customers.
Nowadays, POS solutions can save customer data as well, which can help you speed things up during transactions. Your staff won’t need to ask for as much information, and sometimes payment information or preferences can be stored for future use.
Your Turn Now!
We have mentioned some most authentic tips that can help you design a swift and easy checkout counter. The faster checkout is a necessity as everybody is living fast-paced life and nobody has time to waste time in checkout lines. Many renowned brands have set an amazing example by implementing payment terminals and designing an app that can help customers paying without standing in lines.
We hope that it will work wonders for your business. If, you have any other suggestions or tips that can help businesses manage the checkout operations greatly, then post it below in the comment section. We always stay eager to listen to our visitors and clients.